When have a package design task in hand, don't blind to starting from the subjective meaning and implement the design,
The first thing we do should be to communicate with the principal of the product, so that to have a detailed understanding of the design task. Know the concrete including:
Understand the characteristics of the product itself
To understand the use of the product
Knowledge of product sales
Knowledge of product related expenses
Knowledge of product packaging background
1.1 Understand the characteristics of the product itself
Such as product weight, volume,strength, avoid light and use method, etc., different products have different characteristics, these characteristics determine the materials and methods of its packaging, shall comply with the requirements of the product's features
1.2 To understand the use of the product
Due to the customer's gender, age and cultural level, the state of the economy. The formation of the differences of the subscribe of them for goods and, therefore, the product must be targeted. And master the use of the product, has it been possible to locate the accurate packaging design
1.3 Understand the product sales way
Only through sales to make a real goods, there are many kinds of product distribution ways, the most common is supermarket shelves sales, in addition to not enter the market of mail order selling and pyramid selling direct sale and so on, this means that the packaging should be taken differently.
1.4 Knowledge of product related expenses
Including product cost, product packaging and advertising budget, etc. Under the understanding of funds directly affects the budget of packaging design, and each delegation will hope to less investment to obtain more profits, this is certainly a challenge to designers...